in collaboration with FLORIST IN BLOOM!
Lake Geneva, Wisconsin
Transported from southern Wisconsin to northern Italy, the vendor team wanted the viewer to not immediately observe that this collaboration was executed in Lake Geneva, WI, but rather could be on the coast of Lake Como or at a fancy villa in Milan.
With its striking black and white coloration, italianate architecture, and sophisticated design, Maxwell Mansion is the quintessential destination. Both classic and modern, yet vintage and historic, this venue uniquely offers a backdrop that is extremely versatile and very in vogue. Staggered terraces, secret gardens, luxurious chandeliers, exquisite antiques and a restored original apothecary bar & speakeasy, make this destination the premier old world venue in Wisconsin.
Deciding to host the second annual FLORIST IN BLOOM Workshop and the first ever Relics Rentals Exclusive Signature Shoot Out at Maxwell Mansion was an easy choice. The venue is centrally located to Chicago, Madison and Milwaukee and is easily accessible to midwestern wedding professionals by car. Producing a large editorial with many educators, vendors, and attendees involved, the teams worked hard to curate a high-end look, create a safe learning environment and conduct the majority of the event outdoors.
This year has been challenging in many ways for event professionals with many real wedding cancellations, event postponements, and travel restrictions. Relics Rentals and FLORIST IN BLOOM wanted to provide an outlet for wedding professionals to escape to the alluring coast of northern Italy and an unmatched opportunity to expand their portfolios.
The Relics Rentals team and Rebecca of Bird & Bumble wanted to style an editorial shoot that was classic, modern and quietly decadent. Inspired by the new wave of intimate weddings at home due to COVID and after seeing the timelessly elegant ballroom, the team was sold on the site for an interior ceremony set up. The ballroom is filled with Late Baroque symmetry, delicate gilding and grand chandeliers. With the addition of Grecian and Roman pillars, funky parisian chairs, climbing vines, and ornate planters with local blooms, we thoughtfully merged old and new elements in our design.
With a “Modern Milan” theme we chose to focus on anything that was repaired & restored as a source of inspiration. An earthy, end of summer palette with touches of wine, could not be more perfect for goold old Italia.
"I had such an incredible experience with Relic Rentals and Bird and Bumble. They created an event that added value to my business, allowed me to network with other wedding professionals, and they were all so great to work with. The event was organized and they did a great job keeping track to ensure everyone had one on one time with the models."
- Maria Campbell Photography